Data protection and privacy policy - artisanal meals delivery service

Version 21.03.2021


Our data protection policy is based on the new EU data protection regulation, which came into force on May 25th, 2018, and Swiss data protection law, approved by the Swiss parliament on September 25th, 2020. 


1 Introduction

This website is operated by, registered in the Swiss register of commerce as UID CHE-429.883.558, as Allcook SA, Avenue de Rumine 13, CH-1005, Lausanne. The protection of your personal data is very important to us. We treat this topic very carefully and therefore inform you below about the handling of your personal data. Please send your inquiries about your data protection to


2 data collection and use

  1. a) Personal data

The term personal data is defined by law. According to this, these are individual details about the personal or material circumstances of a specific or identifiable natural person. For example, your real name, your address, your telephone number or your date of birth are considered to be your individual details.


  1. b) Principle of anonymous use of data

Unless otherwise stated in the following sections, no personal data is collected, processed or used when using our website. When you visit our website, some information is transmitted, such as the IP address, type and version of the web browser used, the operating system used, the website from which you came and the time of the query. We cannot use this data to identify the individual user. We only evaluate the information statistically and use it exclusively to improve the attractiveness, content and functionality of our website. You can find more information about the statistical evaluation under the point of web analysis services.


  1. c) Registration / ordering process

We are pleased that we can supply you with our meal boxes in the future. So that you can order from us, we will set up a customer account for you after your registration. In order to protect your customer account against access by third parties, we save your user name and password. In order to be able to deliver the cooking boxes to you as requested, we save your contact details, your order and delivery time, as well as payment information. You can leave your telephone number voluntarily so that we can contact you should there be delays or problems with the delivery of your cooking box. We can also use your telephone number within the scope of your consent given when concluding the contract, among other things for advertising purposes for the exact scope of your consent). We use the data you provide to process your order. For this purpose, we pass on your address data to a commissioned shipping company Swiss Post and your payment data to our payment service provider.


We only use the personal data you provide to the extent that your data is necessary for the fulfillment and processing of our services.


For registration and, if necessary, ordering, we collect and save the following data from you:


- Surname


- First name


- Email (user name)


- Address


- Telephone number


- Password


After registration, you will receive personal, password-protected access and can view and manage the data you have stored. Registration is voluntary, but it can be a prerequisite for using our services.


We only use your telephone number for queries. We need your email address so that we can confirm the receipt of your order and communicate with you (e.g. to send an order confirmation).


  1. d) Payment details

Your payment data will be transmitted to the relevant payment service provider depending on the payment method you have selected. The payment service provider is responsible for your payment data. Information, in particular about the responsible office of the respective payment service provider, the contact details of the data protection officers of the payment service providers and the categories of personal data processed by the payment service providers, can be obtained from the following address:


- - Stripe is a Payment Security Platform we work with to ensure that your payment details are safe and that all payments done through our website are approved by you. Stripe is used by thousands of startups and established companies such as Spotify, National Geographic or


  1. e) Deletion / blocking

We save your data for as long as it is necessary to fulfill the intended purpose or for as long as statutory retention periods make it necessary to save it. Your data will then be deleted or blocked in accordance with legal regulations.


  1. f) Contacting

You can use the contact form, our email address, the telephone number or our chat to ask us questions and send us messages. In this context, we only process your data in order to contact you in the desired way and to answer your request.


  1. g) Participation in competitions

If you take part in one of our competitions, we collect the data that is necessary to carry out the competition. That is usually an individual competition entry (e.g. a comment or a photo), as well as your name and contact details. It is possible that we transmit this data to our competition partners, e.g. to send you the prize. The data processing and data transfer can vary depending on the competition and is therefore specifically described in the respective conditions of participation. Participation in the competition and the associated data collection is voluntary.


  1. h) Comments on our blog

You will have the opportunity to leave comments on our blog. For the comment function on our website, in addition to your comment, information about the time the comment was created, your email address and, if you do not post anonymously, your user name are saved. Your IP address is also saved. The storage is necessary for us in order to be able to defend ourselves against liability claims in cases of a possible publication of illegal content.


  1. j) Customer feedback and support

We use your personal details you provided yourself to the extent to help you to resolve any issues connected to our service, when you asked us about it

  1. k) Other advertising by uses the email address and postal address provided by the customer in order to inform about similar product and service offers by email and by post. If you do not wish to receive any further promotional information by email or post, you can object to the use of your contact data for promotional purposes at any time with effect for the future without incurring any costs other than the transmission costs according to the basic tariffs.


In addition, you may receive promotional information by phone, as you have given us your express consent during registration. You can, of course, revoke this consent at any time.


You can submit your revocation in the following way: send an email to customer service (, log in to your customer account and change the communication preferences at any time.


  1. l) newsletter

You will only receive promotional information to your email address if you have consented to your email address being used for this purpose. We will not send any promotional emails or newsletters without your consent. Of course, you can revoke your consent to the sending of newsletters at any time by clicking the unsubscribe link in the newsletter.


  1. m) cookies uses cookies with the help of which pseudonymous user profiles are created in compliance with the legal requirements, but also to make the use of our website as optimal as possible. We can evaluate the usage profiles in order to understand the use of our website, to determine target groups for our products and thus to optimize our offers. When we create pseudonymous usage profiles, we do not directly associate this data with you and therefore cannot trace any specific activities back to you.


Cookies are small text files that are stored on your computer when you visit our website and that enable your browser to be reassigned. Cookies store information such as your language setting, the duration of your visit to our website or the entries you made there. This avoids having to re-enter all the required data each time you use it. Cookies also enable us to recognize your preferences and to tailor our website to your areas of interest.


Most browsers accept cookies automatically. If you want to prevent cookies from being saved, you can select "do not accept cookies" in the browser settings. How this works in detail can be found in the instructions of your browser manufacturer. You can delete cookies that are already stored on your computer at any time. However, we would like to point out that our website may only be usable to a limited extent without cookies. Alternatively, you can prevent the collection and forwarding of your data (especially your IP address) and the processing of this data by deactivating the execution of JavaScript in your browser or by installing a tool such as "NoScript".


In addition, you can deactivate the use of cookies by third parties by calling up the deactivation help of the network advertising initiative. However, we and the providers continue to receive statistical information on how many users visited our website and when.


3. Web analysis services

  1. a) Google Analytics

Our website uses Google Analytics, a service provided by Google Inc., USA ("Google"). Google Analytics enables us to evaluate your use of the website in order to compile analyzes of website activity and to take advantage of other services related to website activity and internet usage.


We would like to point out that on this website, Google Analytics has been expanded to include the code "gat.anonymizeIp ();" in order to ensure an anonymous collection of IP addresses (so-called IP masking). Your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address will only be transmitted to a Google server in the USA and shortened there in exceptional cases. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. Further information on terms of use and data protection can be found at or at


In addition to the options already mentioned, you can prevent Google from collecting data by downloading and installing the browser add-on. By clicking the link below, an opt-out cookie will also be set, which will prevent the future collection of your data when you visit this website: Deactivate Google Analytics.


In addition, we use the Google Conversion Tracking service in connection with Google Analytics. This enables us to record the behavior of our website visitors. For example, we can see how often the contact form has been filled out. We are also shown how many clicks on advertisements from external sources (AdWords, LinkedIn, Xing, Bing) have led to our website.


  1. d) Facebook Custom Audiences Pixel

This website uses Custom Audience Pixel, a service provided by Facebook Inc., USA. Custom Audience Pixel is a Javascript code that we have integrated on each of our websites. We use Custom Audience Pixels to collect information about the way visitors use our website. This pixel collects and reports to Facebook information about the user's browser session, a hashed version of the Facebook ID and the URL that is being viewed. Every Facebook user has a unique and device-independent Facebook ID, which enables us to address and recognize users across multiple devices on the Facebook social network, so that we can address our visitors again for advertising purposes in the context of Facebook ads . After 180 days, the user information will be deleted, until the user visits our website again. Therefore, no personal information is disclosed to HelloFresh about the individual website visitors, and we can only advertise website customer target groups in targeted advertisements as soon as these have reached a significant number in terms of numbers. For more information about Facebook and its privacy settings, please refer to Data protection information and the terms of use of Facebook Inc.


  1. e) Other operators

We use service to record occasionally the browsing experience on our website. This recording is anonymous, we will know only the country from where a person was browsing, time, date and time on site, and device used. For example, "Switzerland, mobile, 23.04.2021, 21:30, 9min". This data is used to improve our website.


Service: Hotjar

Operator: Hotjar Ltd, Malta



Service: Google AdWords and Conversion Tracking

Operator: Google Inc., USA

Opt-Out: Deactivating cookies via general browser settings


Service: Google Dynamic Remarketing

Operator: Google Inc., USA

Opt-Out: Deactivation of cookies via general browser settings


Service: Google GA Audience

Operator: Google Inc., USA



Service: Double Click and Double Click Spotlight

Operator: Google Inc., USA



4 Marketing

  1. a) Social media

We offer you the option of registering with us via Facebook Connect (Facebook Inc., USA, data protection declaration : ). No additional registration is required in this case. To log in, you will be redirected to the Facebook page, where you can log in with your usage data. This will link your Facebook profile and our service. Through the link, we automatically receive the following information from Facebook. Facebook name Facebook profile and cover picture, email address stored on Facebook, Facebook friends lists, Facebook likes, birthday, gender, country, language.

This data is used to set up, provide and personalize your customer account.


  1. b) Social bookmarks

So-called social bookmarks (e.g. from Facebook and Instagram) are integrated on our website. Social bookmarks are internet bookmarks that the users of such a service can use to collect links and news reports. These are only included on our website as a link to the corresponding services. After clicking on the integrated graphic, you will be redirected to the website of the respective provider, ie only then will user information be transmitted to the respective provider. For information on the handling of your personal data when using this website, please refer to the respective data protection provisions of the provider.


After activation, the plugins also collect personal data such as your IP address and send this to the server of the respective provider, where it is stored. In addition, activated social plugins set a cookie with a unique identifier when the website concerned is accessed. This enables the providers to also create profiles of your usage behavior. The data is used to show you personalized advertising and for the purposes of market and opinion research.


We have no precise information about the specific use of the data or the storage period. Please read the data protection declaration of the respective provider.


- Facebook (Facebook Inc., USA, data protection declaration:


-LinkedIN (


5 Transfer of data

So that can process your data in accordance with the purposes described above, it may be necessary for other recipients to be able to view and edit your data.


  1. b) External service providers (processors)

Your data will be passed on to service partners, provided that they work on our behalf and support in the provision of its services. For example, we have commissioned a service partner MailGun to send you confirmation of your order. Swiss Post needs your address and name to send boxes with your meals order.


6 Data security

We have taken extensive technical and operational protective measures to protect your data from accidental or deliberate manipulation, loss, destruction or access by unauthorized persons. Our security procedures are regularly checked and adapted to technological progress. In order to prevent unauthorized access by third parties to your personal data, especially financial data, the order process is encrypted using SSL technology.


7 Right to information

Upon request, we will inform you in writing, in accordance with applicable law, whether and which personal data we have stored about you. In addition, you have the right to correct, block and delete this personal data in accordance with the statutory provisions.


8 Changes to the data protection notice

We reserve the right to change and expand the data protection information.


  1. contact details for any inquiries about privacy and your data.

Allcook SA, Avenue de Rumine 13, CH-1005, Lausanne.

UID CHE-429.883.558,

Phone +41 21 311 93 44